Flow State
We design products that help people find their rhythm, not force it. The goal is a steady, natural momentum rather than a spike and crash.
Our Philosophy
It's time to change your mind about what wellness means.
We started Grass & Co. because we saw through the lie: that you're broken and need fixing. That wellness means optimising yourself into exhaustion. The wellness industry sells you wings. We offer roots.
It's a world full of noise: exaggerated claims, miracle cures, and the premise that you're not enough as you are. We take a different path. We go underground, to the mycelial networks that have sustained life for millennia. To functional mushrooms that ground rather than elevate. Ancient ingredients, rigorous modern science.
No hype. No shortcuts. Just thoughtful formulations designed to support presence over performance, clarity over chaos, depth over speed.
Change your mind is the master idea: question the wellness industry, step outside, choose presence.
Roots not wings is the philosophy: steadiness over spikes, depth over speed.
Touch Grass is the campaign and the action: go outside, reconnect, post it.
You're in good company is the community of people making the same small shifts.
650,000+products sold
2,000+stores & pharmacies
42certificates and counting
22botanical plates
Live From The Field
#TouchGrass
The day-to-day version of Grass & Co.: ingredients, gardens, launches, films and the people making it. Follow along on Instagram.
The Story So Far
A slow bloom
2019
Where it all began
Grass & Co. was founded with CBD: CALM, EASE and REST oils, blended from premium CBD and botanicals. The first bottles sold direct, online, to people looking for something honest.
2020
Onto the high street
Right after the pandemic, the CBD range launched into Holland & Barrett, the biggest wellness retailer in the UK. From kitchen table to national shelves in a year.
2022
The mushroom years
Functional mushrooms joined the family, FOCUS, RELAX and DREAM. The apothecary grew, but the originals stayed. Roots, not wings.
2024
Now pouring
The drinks arrived, FOCUS, RELAX and POWER, functional mushrooms in a can. The brand's next chapter begins with the fridge door.
2026
In the wild
The Touch Grass campaign took over billboards, bus stops and gardens, a public reminder to step outside and reconnect with the real world.
2026
Everything, everywhere
The main mushroom, gummy, powder and drinks range lands on Amazon. The CBD originals that started it all remain stocked through Holland & Barrett while Amazon listings progress.
Our Philosophy
What we believe
Creativity
Wellness doesn't have to look like wellness. We work with artists, gardeners and filmmakers because the message should feel as alive as the ingredients.
Impact
From organic cultivation to recyclable packaging, every decision is weighed against one question: does this leave things better than we found them?
Out in the World
In good company
Billboards, bus stops, and a sponsored garden at the Chelsea Flower Show, proof that the quietest message can travel far.
Touch Grass.
A film about stepping outside, and remembering what actually matters. Best with the sound on.
Now Pouring
The range, in a can.
FOCUS, RELAX and POWER are the drinks that wear the brand on their sleeve. Same functional mushrooms, same honest labels, just colder.
Shop the drinksOur Promise
Purity you can trace.
We use mushroom materials chosen for quality, provenance and measurable active compounds. Lion's Mane, Reishi, Maitake and Shiitake use fruiting-body extracts; ENERGY uses cultivated Cordyceps sinensis mycelium. Independent lab reports for listed mushroom batches are published in the Evidence Locker. No grain filler. No fluff. Just transparent standards at the heart of what we do.
Quality mushroom extracts
Lion's Mane, Reishi, Maitake and Shiitake use fruiting-body extracts; ENERGY uses cultivated Cordyceps sinensis mycelium. We never use grain-grown mycelial biomass as filler.
UK made
Our capsules, oils and powders are manufactured in the UK to recognised food-safety standards, with published lab reports shown for transparency where available.
Recyclable packaging
Glass jars, aluminium cans and FSC-certified paper. We're not perfect, but we choose the better option every time we can.
Find us in the wild
Stocked in the UK at
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