IM8 alternatives UK: IM8 vs AG1 vs a simpler daily scoop
What are the best IM8 alternatives in the UK?
IM8 Daily Ultimate Essentials is the all-in-one powder co-founded by David Beckham with Prenetics: 90 ingredients in a 12g scoop, NSF Certified for Sport, and published doses for its key ingredients. It is also one of the most expensive daily powders sold in the UK — £89 every four weeks on subscription (about £2.97 a serving) or £112 one-off for 30 servings. AG1 sits just below it at roughly £2.63 a serving. If you want a full multivitamin-plus-probiotic replacement in one scoop and you're a tested athlete, IM8 and AG1 are built for that. If you want a daily greens-and-adaptogen scoop with every dose printed, no sweetener and a price under £1 a serving, our ACTIVE Greens is £29.50 for 30 servings. Prices change — check each brand's site before buying.
IM8 vs AG1 vs ACTIVE Greens (prices checked November 2026 — check before buying)
| IM8 Daily Ultimate Essentials | AG1 | Grass & Co. ACTIVE Greens | |
|---|---|---|---|
| Price per serving | ~£2.97 subscription · ~£3.73 one-off | ~£2.63 subscription | ~98p (£29.50 for 30) |
| Scoop size | 12g | Around 12g | 4g |
| Ingredient count | 90, as the brand states | 75+ | Named greens plus Lion's Mane, Ashwagandha KSM-66, Maca and Vitamins C, D3, K2 |
| Doses on the label | Key doses published (e.g. CoQ10 100mg) | Proprietary blends — individual doses not printed | Every ingredient with its amount |
| Probiotics | Yes — 10 billion CFU, per retailer listing | Yes | No |
| Sweetener | Stevia-derived Reb M, per retailer listing | Stevia | None |
| Sport certification | NSF Certified for Sport | NSF Certified for Sport | No |
| Made in | USA | New Zealand | UK |
Questions to ask before paying £90 a month
| Question | Why it matters |
|---|---|
| Do I already take a multivitamin? | IM8 and AG1 are largely multivitamin replacements. If you already take one, you may be paying twice. |
| Do I need sport certification? | If you're drug-tested, NSF Certified for Sport genuinely matters. If you're not, it's reassurance rather than a requirement. |
| Does ingredient count matter? | Ninety ingredients in 12g means small amounts of many of them. Judge the doses you care about, not the total. |
| Will I keep it up? | A daily powder only works as a habit. Price per month decides that for most people. |
The trade-offs
IM8
- 90 ingredients including probiotics, CoQ10 and MSM in one scoop
- Key doses published, unlike AG1's proprietary blends
- NSF Certified for Sport
- 90-day money-back guarantee, as the brand states
- About £2.97 a serving — the most expensive daily powder in most UK price comparisons
- Sweetened
- Online only — not on the high street
AG1
- The best-known brand in the category
- NSF Certified for Sport
- Broad vitamin and mineral panel
- About £2.63 a serving
- Proprietary blends hide individual doses
- Stevia-sweetened
Grass & Co. ACTIVE Greens
- About 98p a serving — roughly a third of IM8's price
- Every ingredient named with its amount
- No sweetener, no caffeine
- Approved Vitamin C claims
- UK made, on Amazon UK
- Not a full multivitamin replacement
- No probiotics, CoQ10 or MSM
- Not sport certified
- A light 4g scoop
IM8 is a better-labelled product than AG1 — it publishes key doses where AG1 doesn't — and if you want one scoop to replace a multivitamin, probiotic and more, and budget isn't the issue, it's a serious option. But most people buying it want a simple daily habit, and at nearly £90 a month that's a big commitment. If what you want is a greens-and-adaptogen scoop with printed doses and no sweetener, ACTIVE Greens does that for under a pound a day.
IM8 does far more per scoop than we do: a full vitamin and mineral panel, probiotics, CoQ10 and MSM, and NSF Certified for Sport testing. If you're a drug-tested athlete, or you want one product to replace your multivitamin and probiotic, IM8 (or AG1) is the better fit. We're not a multivitamin replacement — we're a lighter daily scoop at a much lower price.
Mentioned in this piece
Questions people ask
- Is IM8 better than AG1?
- On labelling, IM8 is more transparent: it publishes key doses, while AG1 uses proprietary blends. Both are NSF Certified for Sport. IM8 is slightly more expensive — about £2.97 a serving on subscription against roughly £2.63 for AG1.
- How much does IM8 cost in the UK?
- IM8 lists £89 every four weeks on subscription, £235 for a 12-week plan, or £112 one-off for 30 servings, as checked in November 2026. Check the brand's site for current prices.
- Who owns IM8?
- IM8 was co-founded by David Beckham with Prenetics, a NASDAQ-listed health sciences company.
- What is a cheaper alternative to IM8?
- It depends what you want from it. For a full multivitamin replacement, AG1 is a little cheaper. For a greens-and-adaptogen scoop with printed doses and no sweetener, ACTIVE Greens is £29.50 for 30 servings — about 98p a day.
Sources & label checks
This is a brand-authored comparison, not an independent customer review. Prices and formulations can change; check the current pack before buying. Customer reviews do not establish health benefits.
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Grass & Co. products are food supplements and are not intended to diagnose, treat, cure or prevent any disease. Do not exceed the stated dose. Most products are for adults; CBD is for adults only.